APA (7th ed.) Citation

(1977). Classics in consumer behavior: Selected readings together with the authors' own retrospective comments. PPC Books.

Chicago Style (17th ed.) Citation

Classics in Consumer Behavior: Selected Readings Together with the Authors' Own Retrospective Comments. Tulsa, Okla: PPC Books, 1977.

MLA (9th ed.) Citation

Classics in Consumer Behavior: Selected Readings Together with the Authors' Own Retrospective Comments. PPC Books, 1977.

Warning: These citations may not always be 100% accurate.