(1977). Classics in consumer behavior: Selected readings together with the authors' own retrospective comments. PPC Books.
Chicago-Zitierstil (17. Ausg.)Classics in Consumer Behavior: Selected Readings Together with the Authors' Own Retrospective Comments. Tulsa, Okla: PPC Books, 1977.
MLA-Zitierstil (9. Ausg.)Classics in Consumer Behavior: Selected Readings Together with the Authors' Own Retrospective Comments. PPC Books, 1977.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.