APA (7th ed.) Citation

Jedidi, K., Eliashberg, J., & De Sarbo, W. S. (1987). A new diffusion model incorporating income, price and advertising effects. Columbia Business School.

Chicago Style (17th ed.) Citation

Jedidi, Kamel, Jehoshua Eliashberg, and Wayne S. De Sarbo. A New Diffusion Model Incorporating Income, Price and Advertising Effects. New York: Columbia Business School, 1987.

MLA (9th ed.) Citation

Jedidi, Kamel, et al. A New Diffusion Model Incorporating Income, Price and Advertising Effects. Columbia Business School, 1987.