Jedidi, K., Eliashberg, J., & De Sarbo, W. S. (1987). A new diffusion model incorporating income, price and advertising effects. Columbia Business School.
Chicago-Zitierstil (17. Ausg.)Jedidi, Kamel, Jehoshua Eliashberg, und Wayne S. De Sarbo. A New Diffusion Model Incorporating Income, Price and Advertising Effects. New York: Columbia Business School, 1987.
MLA-Zitierstil (9. Ausg.)Jedidi, Kamel, et al. A New Diffusion Model Incorporating Income, Price and Advertising Effects. Columbia Business School, 1987.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.