APA (7th ed.) Citation

Enis, B. M., & Cox, K. K. (1985). Marketing classics: A selection of influential articles (5. ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Enis, Ben M., and Keith K. Cox. Marketing Classics: A Selection of Influential Articles. 5. ed. Boston u.a: Allyn and Bacon, 1985.

MLA (9th ed.) Citation

Enis, Ben M., and Keith K. Cox. Marketing Classics: A Selection of Influential Articles. 5. ed. Allyn and Bacon, 1985.