APA (7th ed.) Citation

McDonald, M. (1985). Marketing plans: How to prepare them, how to use them. Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. London: Heinemann, 1985.

MLA (9th ed.) Citation

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. Heinemann, 1985.

Warning: These citations may not always be 100% accurate.