(1984). Applications of consumer behavior: Readings and exercises. Prentice-Hall.
Chicago Style (17th ed.) CitationApplications of Consumer Behavior: Readings and Exercises. Englewood Cliffs, NJ: Prentice-Hall, 1984.
MLA (9th ed.) CitationApplications of Consumer Behavior: Readings and Exercises. Prentice-Hall, 1984.
Warning: These citations may not always be 100% accurate.