Essentials of marketing research:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Tulsa, Okla.
PennWell Books
1983
|
| Series: | The PennWell marketing and management series
|
| Subjects: | |
| Physical Description: | X, 566 S. graph. Darst. |
| ISBN: | 087814241X |
Staff View
MARC
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Record in the Search Index
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| author | Hartley, Robert F. Prough, George E. Flaschner, Alan B. |
| author_facet | Hartley, Robert F. Prough, George E. Flaschner, Alan B. |
| author_role | aut aut aut |
| author_sort | Hartley, Robert F. |
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| bvnumber | BV006510969 |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
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| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Einführung |
| id | DE-604.BV006510969 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:47:26Z |
| institution | BVB |
| isbn | 087814241X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004143321 |
| oclc_num | 10301503 |
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| physical | X, 566 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | PennWell Books |
| record_format | marc |
| series2 | The PennWell marketing and management series |
| spelling | Hartley, Robert F. Verfasser aut Essentials of marketing research Robert F. Hartley ; George E. Prough ; Alan B. Flaschner Tulsa, Okla. PennWell Books 1983 X, 566 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The PennWell marketing and management series Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Prough, George E. Verfasser aut Flaschner, Alan B. Verfasser aut |
| spellingShingle | Hartley, Robert F. Prough, George E. Flaschner, Alan B. Essentials of marketing research Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4151278-9 |
| title | Essentials of marketing research |
| title_auth | Essentials of marketing research |
| title_exact_search | Essentials of marketing research |
| title_full | Essentials of marketing research Robert F. Hartley ; George E. Prough ; Alan B. Flaschner |
| title_fullStr | Essentials of marketing research Robert F. Hartley ; George E. Prough ; Alan B. Flaschner |
| title_full_unstemmed | Essentials of marketing research Robert F. Hartley ; George E. Prough ; Alan B. Flaschner |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research |
| topic | Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marktforschung Einführung |
| work_keys_str_mv | AT hartleyrobertf essentialsofmarketingresearch AT proughgeorgee essentialsofmarketingresearch AT flaschneralanb essentialsofmarketingresearch |