Advertising media planning:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
Crain
1982
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | IX, 445 S. |
| ISBN: | 0872510573 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Sissors, Jack Z. Surmanek, Jim |
| author_facet | Sissors, Jack Z. Surmanek, Jim |
| author_role | aut aut |
| author_sort | Sissors, Jack Z. |
| author_variant | j z s jz jzs j s js |
| building | Verbundindex |
| bvnumber | BV006505918 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)8769568 (DE-599)BVBBV006505918 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV006505918 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:47:21Z |
| institution | BVB |
| isbn | 0872510573 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004138890 |
| oclc_num | 8769568 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | IX, 445 S. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Crain |
| record_format | marc |
| spelling | Sissors, Jack Z. Verfasser aut Advertising media planning Jack Z. Sissors ; Jim Surmanek* 2. ed. Chicago Crain 1982 IX, 445 S. txt rdacontent n rdamedia nc rdacarrier Plans médias Advertising media planning Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Anzeigenwerbung (DE-588)4112549-6 s DE-604 Surmanek, Jim Verfasser aut |
| spellingShingle | Sissors, Jack Z. Surmanek, Jim Advertising media planning Plans médias Advertising media planning Anzeigenwerbung (DE-588)4112549-6 gnd |
| subject_GND | (DE-588)4112549-6 |
| title | Advertising media planning |
| title_auth | Advertising media planning |
| title_exact_search | Advertising media planning |
| title_full | Advertising media planning Jack Z. Sissors ; Jim Surmanek* |
| title_fullStr | Advertising media planning Jack Z. Sissors ; Jim Surmanek* |
| title_full_unstemmed | Advertising media planning Jack Z. Sissors ; Jim Surmanek* |
| title_short | Advertising media planning |
| title_sort | advertising media planning |
| topic | Plans médias Advertising media planning Anzeigenwerbung (DE-588)4112549-6 gnd |
| topic_facet | Plans médias Advertising media planning Anzeigenwerbung |
| work_keys_str_mv | AT sissorsjackz advertisingmediaplanning AT surmanekjim advertisingmediaplanning |