Advertising: principles and management cases
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, IL
Irwin
1983
|
| Edition: | 6. ed. |
| Subjects: | |
| Physical Description: | XIV, 622 S. Ill., graph. Darst. |
| ISBN: | 0256026467 |
Staff View
MARC
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| 100 | 1 | |a Dirksen, Charles J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising |b principles and management cases |c Charles J. Dirksen ; Arthur Kroeger ; Franco M. Nicosia* |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Homewood, IL |b Irwin |c 1983 | |
| 300 | |a XIV, 622 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |v Case studies | |
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| 700 | 1 | |a Kroeger, Arthur |e Verfasser |4 aut | |
| 700 | 1 | |a Nicosia, Franco M. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004131634 | ||
Record in the Search Index
| _version_ | 1804120759252025344 |
|---|---|
| any_adam_object | |
| author | Dirksen, Charles J. Kroeger, Arthur Nicosia, Franco M. |
| author_facet | Dirksen, Charles J. Kroeger, Arthur Nicosia, Franco M. |
| author_role | aut aut aut |
| author_sort | Dirksen, Charles J. |
| author_variant | c j d cj cjd a k ak f m n fm fmn |
| building | Verbundindex |
| bvnumber | BV006497389 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)9467120 (DE-599)BVBBV006497389 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006497389 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:47:11Z |
| institution | BVB |
| isbn | 0256026467 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004131634 |
| oclc_num | 9467120 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | XIV, 622 S. Ill., graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Irwin |
| record_format | marc |
| spelling | Dirksen, Charles J. Verfasser aut Advertising principles and management cases Charles J. Dirksen ; Arthur Kroeger ; Franco M. Nicosia* 6. ed. Homewood, IL Irwin 1983 XIV, 622 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Advertising Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Kroeger, Arthur Verfasser aut Nicosia, Franco M. Verfasser aut |
| spellingShingle | Dirksen, Charles J. Kroeger, Arthur Nicosia, Franco M. Advertising principles and management cases Advertising Advertising Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Advertising principles and management cases |
| title_auth | Advertising principles and management cases |
| title_exact_search | Advertising principles and management cases |
| title_full | Advertising principles and management cases Charles J. Dirksen ; Arthur Kroeger ; Franco M. Nicosia* |
| title_fullStr | Advertising principles and management cases Charles J. Dirksen ; Arthur Kroeger ; Franco M. Nicosia* |
| title_full_unstemmed | Advertising principles and management cases Charles J. Dirksen ; Arthur Kroeger ; Franco M. Nicosia* |
| title_short | Advertising |
| title_sort | advertising principles and management cases |
| title_sub | principles and management cases |
| topic | Advertising Advertising Case studies |
| topic_facet | Advertising Advertising Case studies Fallstudiensammlung |
| work_keys_str_mv | AT dirksencharlesj advertisingprinciplesandmanagementcases AT kroegerarthur advertisingprinciplesandmanagementcases AT nicosiafrancom advertisingprinciplesandmanagementcases |