APA (7th ed.) Citation

Berkman, H. W., & Gilson, C. (1981). Consumer behavior: Concepts and strategies (2.ed.). Kent Publ.

Chicago Style (17th ed.) Citation

Berkman, Harold W., and Christopher Gilson. Consumer Behavior: Concepts and Strategies. 2.ed. Boston, MA: Kent Publ, 1981.

MLA (9th ed.) Citation

Berkman, Harold W., and Christopher Gilson. Consumer Behavior: Concepts and Strategies. 2.ed. Kent Publ, 1981.