Advertising management: Criteria, analysis, and decision making
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Columbus, OH
Grid Publ.
1982
|
| Series: | Grid series in advertising and journalism.
|
| Subjects: | |
| Physical Description: | XIV, 657 S. graph. Darst. |
| ISBN: | 0882442449 |
Staff View
MARC
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Record in the Search Index
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| author | Leckenby, John D. Wedding, Nugent |
| author_facet | Leckenby, John D. Wedding, Nugent |
| author_role | aut aut |
| author_sort | Leckenby, John D. |
| author_variant | j d l jd jdl n w nw |
| building | Verbundindex |
| bvnumber | BV006476342 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
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| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006476342 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:46:48Z |
| institution | BVB |
| isbn | 0882442449 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004114164 |
| oclc_num | 7736872 |
| open_access_boolean | |
| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | XIV, 657 S. graph. Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Grid Publ. |
| record_format | marc |
| series2 | Grid series in advertising and journalism. |
| spelling | Leckenby, John D. Verfasser aut Advertising management Criteria, analysis, and decision making John D. Leckenby ; Nugent Wedding* Columbus, OH Grid Publ. 1982 XIV, 657 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Grid series in advertising and journalism. Advertising Management Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Wedding, Nugent Verfasser aut |
| spellingShingle | Leckenby, John D. Wedding, Nugent Advertising management Criteria, analysis, and decision making Advertising Management Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising management Criteria, analysis, and decision making |
| title_auth | Advertising management Criteria, analysis, and decision making |
| title_exact_search | Advertising management Criteria, analysis, and decision making |
| title_full | Advertising management Criteria, analysis, and decision making John D. Leckenby ; Nugent Wedding* |
| title_fullStr | Advertising management Criteria, analysis, and decision making John D. Leckenby ; Nugent Wedding* |
| title_full_unstemmed | Advertising management Criteria, analysis, and decision making John D. Leckenby ; Nugent Wedding* |
| title_short | Advertising management |
| title_sort | advertising management criteria analysis and decision making |
| title_sub | Criteria, analysis, and decision making |
| topic | Advertising Management Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Management Werbung |
| work_keys_str_mv | AT leckenbyjohnd advertisingmanagementcriteriaanalysisanddecisionmaking AT weddingnugent advertisingmanagementcriteriaanalysisanddecisionmaking |