Brand management: Planning and control
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Macmillan
1981
|
| Schriftenreihe: | Macmillan studies in marketing management.
|
| Schlagworte: | |
| Beschreibung: | XIII, 250 S. |
| ISBN: | 0333319036 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804120731719565312 |
|---|---|
| any_adam_object | |
| author | Bureau, J. R. |
| author_facet | Bureau, J. R. |
| author_role | aut |
| author_sort | Bureau, J. R. |
| author_variant | j r b jr jrb |
| building | Verbundindex |
| bvnumber | BV006473766 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15 |
| callnumber-search | HF5415.15 |
| callnumber-sort | HF 45415.15 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)8448637 (DE-599)BVBBV006473766 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006473766 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:46:45Z |
| institution | BVB |
| isbn | 0333319036 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004111973 |
| oclc_num | 8448637 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | XIII, 250 S. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Macmillan |
| record_format | marc |
| series2 | Macmillan studies in marketing management. |
| spelling | Bureau, J. R. Verfasser aut Brand management Planning and control London Macmillan 1981 XIII, 250 S. txt rdacontent n rdamedia nc rdacarrier Macmillan studies in marketing management. Marketing Management Product management Produktmanagement (DE-588)4125960-9 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s DE-604 Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s 1\p DE-604 Markenpolitik (DE-588)4144679-3 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bureau, J. R. Brand management Planning and control Marketing Management Product management Produktmanagement (DE-588)4125960-9 gnd Management (DE-588)4037278-9 gnd Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4125960-9 (DE-588)4037278-9 (DE-588)4037584-5 (DE-588)4144679-3 |
| title | Brand management Planning and control |
| title_auth | Brand management Planning and control |
| title_exact_search | Brand management Planning and control |
| title_full | Brand management Planning and control |
| title_fullStr | Brand management Planning and control |
| title_full_unstemmed | Brand management Planning and control |
| title_short | Brand management |
| title_sort | brand management planning and control |
| title_sub | Planning and control |
| topic | Marketing Management Product management Produktmanagement (DE-588)4125960-9 gnd Management (DE-588)4037278-9 gnd Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Marketing Management Product management Produktmanagement Management Markenartikel Markenpolitik |
| work_keys_str_mv | AT bureaujr brandmanagementplanningandcontrol |