Attitudes toward advertising: Existence and significance for ad readership and evaluation
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Copenhagen
Marketing Inst.
1981
|
| Series: | Working paper
|
| Subjects: | |
| Physical Description: | Getr. Zählung |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006469494 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 930210s1981 |||| 00||| eng d | ||
| 035 | |a (OCoLC)8576470 | ||
| 035 | |a (DE-599)BVBBV006469494 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-355 | ||
| 050 | 0 | |a HF6107 | |
| 082 | 0 | |a 659.13/2 |2 19 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Ottesen, Otto |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Attitudes toward advertising |b Existence and significance for ad readership and evaluation |
| 264 | 1 | |a Copenhagen |b Marketing Inst. |c 1981 | |
| 300 | |a Getr. Zählung | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Working paper | |
| 650 | 4 | |a Advertising, Magazine |x Public opinion | |
| 650 | 4 | |a Advertising, Newspaper |x Public opinion | |
| 650 | 4 | |a Public opinion |z Denmark | |
| 650 | 4 | |a Public opinion |z Norway | |
| 651 | 4 | |a Dänemark | |
| 651 | 4 | |a Norwegen | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004108304 | ||
Record in the Search Index
| _version_ | 1804120726879338496 |
|---|---|
| any_adam_object | |
| author | Ottesen, Otto |
| author_facet | Ottesen, Otto |
| author_role | aut |
| author_sort | Ottesen, Otto |
| author_variant | o o oo |
| building | Verbundindex |
| bvnumber | BV006469494 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6107 |
| callnumber-raw | HF6107 |
| callnumber-search | HF6107 |
| callnumber-sort | HF 46107 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)8576470 (DE-599)BVBBV006469494 |
| dewey-full | 659.13/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/2 |
| dewey-search | 659.13/2 |
| dewey-sort | 3659.13 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01065nam a2200361 c 4500</leader><controlfield tag="001">BV006469494</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930210s1981 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)8576470</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006469494</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-355</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF6107</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.13/2</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ottesen, Otto</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Attitudes toward advertising</subfield><subfield code="b">Existence and significance for ad readership and evaluation</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Copenhagen</subfield><subfield code="b">Marketing Inst.</subfield><subfield code="c">1981</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Getr. Zählung</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Working paper</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising, Magazine</subfield><subfield code="x">Public opinion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising, Newspaper</subfield><subfield code="x">Public opinion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public opinion</subfield><subfield code="z">Denmark</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public opinion</subfield><subfield code="z">Norway</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Dänemark</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Norwegen</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004108304</subfield></datafield></record></collection> |
| geographic | Dänemark Norwegen |
| geographic_facet | Dänemark Norwegen |
| id | DE-604.BV006469494 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:46:40Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004108304 |
| oclc_num | 8576470 |
| open_access_boolean | |
| owner | DE-739 DE-355 DE-BY-UBR |
| owner_facet | DE-739 DE-355 DE-BY-UBR |
| physical | Getr. Zählung |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Marketing Inst. |
| record_format | marc |
| series2 | Working paper |
| spelling | Ottesen, Otto Verfasser aut Attitudes toward advertising Existence and significance for ad readership and evaluation Copenhagen Marketing Inst. 1981 Getr. Zählung txt rdacontent n rdamedia nc rdacarrier Working paper Advertising, Magazine Public opinion Advertising, Newspaper Public opinion Public opinion Denmark Public opinion Norway Dänemark Norwegen |
| spellingShingle | Ottesen, Otto Attitudes toward advertising Existence and significance for ad readership and evaluation Advertising, Magazine Public opinion Advertising, Newspaper Public opinion Public opinion Denmark Public opinion Norway |
| title | Attitudes toward advertising Existence and significance for ad readership and evaluation |
| title_auth | Attitudes toward advertising Existence and significance for ad readership and evaluation |
| title_exact_search | Attitudes toward advertising Existence and significance for ad readership and evaluation |
| title_full | Attitudes toward advertising Existence and significance for ad readership and evaluation |
| title_fullStr | Attitudes toward advertising Existence and significance for ad readership and evaluation |
| title_full_unstemmed | Attitudes toward advertising Existence and significance for ad readership and evaluation |
| title_short | Attitudes toward advertising |
| title_sort | attitudes toward advertising existence and significance for ad readership and evaluation |
| title_sub | Existence and significance for ad readership and evaluation |
| topic | Advertising, Magazine Public opinion Advertising, Newspaper Public opinion Public opinion Denmark Public opinion Norway |
| topic_facet | Advertising, Magazine Public opinion Advertising, Newspaper Public opinion Public opinion Denmark Public opinion Norway Dänemark Norwegen |
| work_keys_str_mv | AT ottesenotto attitudestowardadvertisingexistenceandsignificanceforadreadershipandevaluation |