Attitudes toward advertising: Existence and significance for ad readership and evaluation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Copenhagen
Marketing Inst.
1981
|
| Schriftenreihe: | Working paper
|
| Schlagworte: | |
| Beschreibung: | Getr. Zählung |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
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| author | Ottesen, Otto |
| author_facet | Ottesen, Otto |
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| dewey-full | 659.13/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/2 |
| dewey-search | 659.13/2 |
| dewey-sort | 3659.13 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:46:40Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004108304 |
| oclc_num | 8576470 |
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| physical | Getr. Zählung |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Marketing Inst. |
| record_format | marc |
| series2 | Working paper |
| spelling | Ottesen, Otto Verfasser aut Attitudes toward advertising Existence and significance for ad readership and evaluation Copenhagen Marketing Inst. 1981 Getr. Zählung txt rdacontent n rdamedia nc rdacarrier Working paper Advertising, Magazine Public opinion Advertising, Newspaper Public opinion Public opinion Denmark Public opinion Norway Dänemark Norwegen |
| spellingShingle | Ottesen, Otto Attitudes toward advertising Existence and significance for ad readership and evaluation Advertising, Magazine Public opinion Advertising, Newspaper Public opinion Public opinion Denmark Public opinion Norway |
| title | Attitudes toward advertising Existence and significance for ad readership and evaluation |
| title_auth | Attitudes toward advertising Existence and significance for ad readership and evaluation |
| title_exact_search | Attitudes toward advertising Existence and significance for ad readership and evaluation |
| title_full | Attitudes toward advertising Existence and significance for ad readership and evaluation |
| title_fullStr | Attitudes toward advertising Existence and significance for ad readership and evaluation |
| title_full_unstemmed | Attitudes toward advertising Existence and significance for ad readership and evaluation |
| title_short | Attitudes toward advertising |
| title_sort | attitudes toward advertising existence and significance for ad readership and evaluation |
| title_sub | Existence and significance for ad readership and evaluation |
| topic | Advertising, Magazine Public opinion Advertising, Newspaper Public opinion Public opinion Denmark Public opinion Norway |
| topic_facet | Advertising, Magazine Public opinion Advertising, Newspaper Public opinion Public opinion Denmark Public opinion Norway Dänemark Norwegen |
| work_keys_str_mv | AT ottesenotto attitudestowardadvertisingexistenceandsignificanceforadreadershipandevaluation |