Sales and marketing software handbook:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Pitman
1991
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | getr. Zählung |
| ISBN: | 0273037501 |
Staff View
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Record in the Search Index
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| adam_text | Contents
Foreword vi
About the authors viii
Acknowledgements ix
Part 1: Delivering Sales and Marketing Systems
1 The need for sales and marketing systems 1 2
2 Bespoke or package which option is right for you? 1 8
3 The package software evaluation process 118
4 Marketing information in retail financial services 1 25
5 Sales systems in the computer industry 1 30
6 Database marketing in fast moving consumer goods 1 38
7 Market analysis systems in the Pharmaceuticals industry 1 46
8 Using systems to support a new and evolving marketing department 1 51
Part 2: The Price Waterhouse 1992 Package and Supplier Survey
9 Survey background and methodology 2 2
10 Survey findings and conclusions 2 5
11 Definition of terms 214
Part 3: Package Reference Section
Package look up tables 3 1
Package and supplier details 3 9
Index 3 211
v
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| indexdate | 2024-07-09T16:46:40Z |
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| isbn | 0273037501 |
| language | English |
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| spelling | Gorski, Debbie Verfasser aut Sales and marketing software handbook Debbie Gorski, Jonathan Ingram; John Maltby 1. publ. London Pitman 1991 getr. Zählung txt rdacontent n rdamedia nc rdacarrier Informationssystem - Marketing idsbb Marketing - Informationssystem idsbb Softwareökonomie idsbb Ingram, Jonathan Verfasser aut Maltby, John Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004107858&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gorski, Debbie Ingram, Jonathan Maltby, John Sales and marketing software handbook Informationssystem - Marketing idsbb Marketing - Informationssystem idsbb Softwareökonomie idsbb |
| title | Sales and marketing software handbook |
| title_auth | Sales and marketing software handbook |
| title_exact_search | Sales and marketing software handbook |
| title_full | Sales and marketing software handbook Debbie Gorski, Jonathan Ingram; John Maltby |
| title_fullStr | Sales and marketing software handbook Debbie Gorski, Jonathan Ingram; John Maltby |
| title_full_unstemmed | Sales and marketing software handbook Debbie Gorski, Jonathan Ingram; John Maltby |
| title_short | Sales and marketing software handbook |
| title_sort | sales and marketing software handbook |
| topic | Informationssystem - Marketing idsbb Marketing - Informationssystem idsbb Softwareökonomie idsbb |
| topic_facet | Informationssystem - Marketing Marketing - Informationssystem Softwareökonomie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004107858&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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