Marketing: Concepts and applications
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill
1980
|
| Series: | McGraw-Hill series in marketing.
|
| Subjects: | |
| Physical Description: | XXII, 665 S. Ill., graph. Darst. |
| ISBN: | 007055272X |
Staff View
MARC
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV006450048 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:46:19Z |
| institution | BVB |
| isbn | 007055272X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004091961 |
| oclc_num | 4956813 |
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| physical | XXII, 665 S. Ill., graph. Darst. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing. |
| spelling | Schewe, Charles D. Verfasser aut Marketing Concepts and applications Charles D. Schewe ; Reuben M. Smith* New York, NY McGraw-Hill 1980 XXII, 665 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing. Marketing Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Smith, Reuben M. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schewe, Charles D. Smith, Reuben M. Marketing Concepts and applications Marketing Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing Concepts and applications |
| title_auth | Marketing Concepts and applications |
| title_exact_search | Marketing Concepts and applications |
| title_full | Marketing Concepts and applications Charles D. Schewe ; Reuben M. Smith* |
| title_fullStr | Marketing Concepts and applications Charles D. Schewe ; Reuben M. Smith* |
| title_full_unstemmed | Marketing Concepts and applications Charles D. Schewe ; Reuben M. Smith* |
| title_short | Marketing |
| title_sort | marketing concepts and applications |
| title_sub | Concepts and applications |
| topic | Marketing Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Problems, exercises, etc |
| work_keys_str_mv | AT schewecharlesd marketingconceptsandapplications AT smithreubenm marketingconceptsandapplications |