APA (7th ed.) Citation

Schewe, C. D., & Smith, R. M. (1980). Marketing: Concepts and applications. McGraw-Hill.

Chicago Style (17th ed.) Citation

Schewe, Charles D., and Reuben M. Smith. Marketing: Concepts and Applications. New York, NY: McGraw-Hill, 1980.

MLA (9th ed.) Citation

Schewe, Charles D., and Reuben M. Smith. Marketing: Concepts and Applications. McGraw-Hill, 1980.