Rhetoric and ideology in advertising: A content analytical study of American advertising
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Stockholm
Liber Förlag
1978
|
| Subjects: | |
| Physical Description: | 175 S. Ill. |
| ISBN: | 9138037114 |
Staff View
MARC
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Record in the Search Index
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV006445301 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:46:14Z |
| institution | BVB |
| isbn | 9138037114 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004087961 |
| oclc_num | 5024170 |
| open_access_boolean | |
| owner | DE-12 DE-739 DE-824 |
| owner_facet | DE-12 DE-739 DE-824 |
| physical | 175 S. Ill. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Liber Förlag |
| record_format | marc |
| spelling | Rhetoric and ideology in advertising A content analytical study of American advertising Mitarb.: Gunnar Andrén* Stockholm Liber Förlag 1978 175 S. Ill. txt rdacontent n rdamedia nc rdacarrier Ideologie gtt Publicité - Aspect psychologique Publicité - États-Unis Reclame gtt Retorica gtt Rhetorik Advertising United States Werbung (DE-588)4065541-6 gnd rswk-swf Ideologie (DE-588)4026486-5 gnd rswk-swf USA Werbung (DE-588)4065541-6 s Ideologie (DE-588)4026486-5 s DE-604 Andrén, Gunnar Sonstige oth |
| spellingShingle | Rhetoric and ideology in advertising A content analytical study of American advertising Ideologie gtt Publicité - Aspect psychologique Publicité - États-Unis Reclame gtt Retorica gtt Rhetorik Advertising United States Werbung (DE-588)4065541-6 gnd Ideologie (DE-588)4026486-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4026486-5 |
| title | Rhetoric and ideology in advertising A content analytical study of American advertising |
| title_auth | Rhetoric and ideology in advertising A content analytical study of American advertising |
| title_exact_search | Rhetoric and ideology in advertising A content analytical study of American advertising |
| title_full | Rhetoric and ideology in advertising A content analytical study of American advertising Mitarb.: Gunnar Andrén* |
| title_fullStr | Rhetoric and ideology in advertising A content analytical study of American advertising Mitarb.: Gunnar Andrén* |
| title_full_unstemmed | Rhetoric and ideology in advertising A content analytical study of American advertising Mitarb.: Gunnar Andrén* |
| title_short | Rhetoric and ideology in advertising |
| title_sort | rhetoric and ideology in advertising a content analytical study of american advertising |
| title_sub | A content analytical study of American advertising |
| topic | Ideologie gtt Publicité - Aspect psychologique Publicité - États-Unis Reclame gtt Retorica gtt Rhetorik Advertising United States Werbung (DE-588)4065541-6 gnd Ideologie (DE-588)4026486-5 gnd |
| topic_facet | Ideologie Publicité - Aspect psychologique Publicité - États-Unis Reclame Retorica Rhetorik Advertising United States Werbung USA |
| work_keys_str_mv | AT andrengunnar rhetoricandideologyinadvertisingacontentanalyticalstudyofamericanadvertising |