Spending advertising money: An introduction to media planning, media buying and the uses of media research
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Business Books
1979
|
| Ausgabe: | 3.ed. |
| Schlagworte: | |
| Beschreibung: | XI, 381 S. |
| ISBN: | 0220670242 |
Internformat
MARC
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| 100 | 1 | |a Broadbent, Simon |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Spending advertising money |b An introduction to media planning, media buying and the uses of media research |c Simon Broadbent |
| 250 | |a 3.ed. | ||
| 264 | 1 | |a London |b Business Books |c 1979 | |
| 300 | |a XI, 381 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Advertising |x Costs | |
| 650 | 4 | |a Advertising |x Research | |
| 650 | 0 | 7 | |a Werbemittel |0 (DE-588)4133375-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 689 | 1 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004078462 | ||
Datensatz im Suchindex
| _version_ | 1804120686085537792 |
|---|---|
| any_adam_object | |
| author | Broadbent, Simon |
| author_facet | Broadbent, Simon |
| author_role | aut |
| author_sort | Broadbent, Simon |
| author_variant | s b sb |
| building | Verbundindex |
| bvnumber | BV006434237 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)6247739 (DE-599)BVBBV006434237 |
| dewey-full | 659.1/1 659.1/068/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/1 659.1/068/1 |
| dewey-search | 659.1/1 659.1/068/1 |
| dewey-sort | 3659.1 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3.ed. |
| format | Book |
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| id | DE-604.BV006434237 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:46:01Z |
| institution | BVB |
| isbn | 0220670242 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004078462 |
| oclc_num | 6247739 |
| open_access_boolean | |
| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | XI, 381 S. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Business Books |
| record_format | marc |
| spelling | Broadbent, Simon Verfasser aut Spending advertising money An introduction to media planning, media buying and the uses of media research Simon Broadbent 3.ed. London Business Books 1979 XI, 381 S. txt rdacontent n rdamedia nc rdacarrier Advertising media planning Advertising Costs Advertising Research Werbemittel (DE-588)4133375-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 s Werbemittel (DE-588)4133375-5 s DE-604 Werbeplanung (DE-588)4130474-3 s |
| spellingShingle | Broadbent, Simon Spending advertising money An introduction to media planning, media buying and the uses of media research Advertising media planning Advertising Costs Advertising Research Werbemittel (DE-588)4133375-5 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd |
| subject_GND | (DE-588)4133375-5 (DE-588)4065541-6 (DE-588)4130474-3 |
| title | Spending advertising money An introduction to media planning, media buying and the uses of media research |
| title_auth | Spending advertising money An introduction to media planning, media buying and the uses of media research |
| title_exact_search | Spending advertising money An introduction to media planning, media buying and the uses of media research |
| title_full | Spending advertising money An introduction to media planning, media buying and the uses of media research Simon Broadbent |
| title_fullStr | Spending advertising money An introduction to media planning, media buying and the uses of media research Simon Broadbent |
| title_full_unstemmed | Spending advertising money An introduction to media planning, media buying and the uses of media research Simon Broadbent |
| title_short | Spending advertising money |
| title_sort | spending advertising money an introduction to media planning media buying and the uses of media research |
| title_sub | An introduction to media planning, media buying and the uses of media research |
| topic | Advertising media planning Advertising Costs Advertising Research Werbemittel (DE-588)4133375-5 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd |
| topic_facet | Advertising media planning Advertising Costs Advertising Research Werbemittel Werbung Werbeplanung |
| work_keys_str_mv | AT broadbentsimon spendingadvertisingmoneyanintroductiontomediaplanningmediabuyingandtheusesofmediaresearch |