Holdings: International marketing

International marketing:

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Bibliographic Details
Main Authors:	Cateora, Philip R. (Author), Hess, John M. (Author)
Format:	Book
Language:	English
Published:	Homewood, Ill. [u.a.] Irwin [u.a.] 1979
Edition:	4. ed.
Subjects:	Multinationales Unternehmen Export marketing International business enterprises Marketing Internationales Marketing Lehrbuch
Physical Description:	XV, 734 S. graph. Darst.
ISBN:	0256021538

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MARC


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Record in the Search Index

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id	DE-604.BV006433427
illustrated	Illustrated
indexdate	2024-07-09T16:46:01Z
institution	BVB
isbn	0256021538
language	English
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physical	XV, 734 S. graph. Darst.
publishDate	1979
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publisher	Irwin [u.a.]
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spelling	Cateora, Philip R. Verfasser (DE-588)170039285 aut International marketing Philip R. Cateora ; John M. Hess 4. ed. Homewood, Ill. [u.a.] Irwin [u.a.] 1979 XV, 734 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Hess, John M. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Cateora, Philip R. Hess, John M. International marketing Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4123623-3
title	International marketing
title_auth	International marketing
title_exact_search	International marketing
title_full	International marketing Philip R. Cateora ; John M. Hess
title_fullStr	International marketing Philip R. Cateora ; John M. Hess
title_full_unstemmed	International marketing Philip R. Cateora ; John M. Hess
title_short	International marketing
title_sort	international marketing
topic	Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd
topic_facet	Multinationales Unternehmen Export marketing International business enterprises Marketing Internationales Marketing Lehrbuch
work_keys_str_mv	AT cateoraphilipr internationalmarketing AT hessjohnm internationalmarketing

Holdings

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