APA (7th ed.) Citation

Harris, E. E. (1978). Marketing research (2.ed.). McGraw-Hill [u.a.].

Chicago Style (17th ed.) Citation

Harris, Earl E. Marketing Research. 2.ed. New York: McGraw-Hill [u.a.], 1978.

MLA (9th ed.) Citation

Harris, Earl E. Marketing Research. 2.ed. McGraw-Hill [u.a.], 1978.