Advertising campaigns: Formulation and tactics
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Columbus, OH
Grid
1977
|
| Edition: | 2.ed. |
| Series: | Grid series in advertising and journalism.
|
| Subjects: | |
| Physical Description: | XII, 378 S. Ill. |
| ISBN: | 0882441302 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Quera, Leon |
| author_facet | Quera, Leon |
| author_role | aut |
| author_sort | Quera, Leon |
| author_variant | l q lq |
| building | Verbundindex |
| bvnumber | BV006423742 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)3121191 (DE-599)BVBBV006423742 |
| dewey-full | 659.1/13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/13 |
| dewey-search | 659.1/13 |
| dewey-sort | 3659.1 213 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2.ed. |
| format | Book |
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| id | DE-604.BV006423742 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:45:49Z |
| institution | BVB |
| isbn | 0882441302 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004069462 |
| oclc_num | 3121191 |
| open_access_boolean | |
| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | XII, 378 S. Ill. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Grid |
| record_format | marc |
| series2 | Grid series in advertising and journalism. |
| spelling | Quera, Leon Verfasser aut Advertising campaigns Formulation and tactics Leon Quera 2.ed. Columbus, OH Grid 1977 XII, 378 S. Ill. txt rdacontent n rdamedia nc rdacarrier Grid series in advertising and journalism. Campagnes publicitaires Advertising campaigns Werbekampagne (DE-588)4134093-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s DE-604 Werbung (DE-588)4065541-6 s Werbekampagne (DE-588)4134093-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Quera, Leon Advertising campaigns Formulation and tactics Campagnes publicitaires Advertising campaigns Werbekampagne (DE-588)4134093-0 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd |
| subject_GND | (DE-588)4134093-0 (DE-588)4065541-6 (DE-588)4130474-3 |
| title | Advertising campaigns Formulation and tactics |
| title_auth | Advertising campaigns Formulation and tactics |
| title_exact_search | Advertising campaigns Formulation and tactics |
| title_full | Advertising campaigns Formulation and tactics Leon Quera |
| title_fullStr | Advertising campaigns Formulation and tactics Leon Quera |
| title_full_unstemmed | Advertising campaigns Formulation and tactics Leon Quera |
| title_short | Advertising campaigns |
| title_sort | advertising campaigns formulation and tactics |
| title_sub | Formulation and tactics |
| topic | Campagnes publicitaires Advertising campaigns Werbekampagne (DE-588)4134093-0 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd |
| topic_facet | Campagnes publicitaires Advertising campaigns Werbekampagne Werbung Werbeplanung |
| work_keys_str_mv | AT queraleon advertisingcampaignsformulationandtactics |