APA-Zitierstil (7. Ausg.)

Quera, L. (1977). Advertising campaigns: Formulation and tactics (2.ed.). Grid.

Chicago-Zitierstil (17. Ausg.)

Quera, Leon. Advertising Campaigns: Formulation and Tactics. 2.ed. Columbus, OH: Grid, 1977.

MLA-Zitierstil (9. Ausg.)

Quera, Leon. Advertising Campaigns: Formulation and Tactics. 2.ed. Grid, 1977.