APA (7th ed.) Citation

De Fleur, M. L., & Ball-Rokeach, S. (1977). Theories of mass communication (3. ed., 3. print.). Longman.

Chicago Style (17th ed.) Citation

De Fleur, Melvin L., and Sandra Ball-Rokeach. Theories of Mass Communication. 3. ed., 3. print. New York: Longman, 1977.

MLA (9th ed.) Citation

De Fleur, Melvin L., and Sandra Ball-Rokeach. Theories of Mass Communication. 3. ed., 3. print. Longman, 1977.