Advertising:
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
New York
McGraw-Hill
1977
|
Ausgabe: | 4.ed. |
Schriftenreihe: | McGraw-Hill series in marketing.
|
Schlagworte: | |
Beschreibung: | XIII, 769 S. |
ISBN: | 0070720673 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV006422774 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | t | ||
008 | 930210s1977 |||| 00||| eng d | ||
020 | |a 0070720673 |9 0-07-072067-3 | ||
035 | |a (OCoLC)2463593 | ||
035 | |a (DE-599)BVBBV006422774 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-739 |a DE-B170 | ||
050 | 0 | |a HF5823 | |
082 | 0 | |a 659.1 |2 18 | |
084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
245 | 1 | 0 | |a Advertising |c Mitarb.: John S. Wright* |
250 | |a 4.ed. | ||
264 | 1 | |a New York |b McGraw-Hill |c 1977 | |
300 | |a XIII, 769 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a McGraw-Hill series in marketing. | |
650 | 4 | |a Advertising | |
650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Wright, John S. |e Sonstige |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-004068594 |
Datensatz im Suchindex
_version_ | 1804120671958073344 |
---|---|
any_adam_object | |
building | Verbundindex |
bvnumber | BV006422774 |
callnumber-first | H - Social Science |
callnumber-label | HF5823 |
callnumber-raw | HF5823 |
callnumber-search | HF5823 |
callnumber-sort | HF 45823 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 630 |
ctrlnum | (OCoLC)2463593 (DE-599)BVBBV006422774 |
dewey-full | 659.1 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1 |
dewey-search | 659.1 |
dewey-sort | 3659.1 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 4.ed. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01003nam a2200361 c 4500</leader><controlfield tag="001">BV006422774</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930210s1977 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0070720673</subfield><subfield code="9">0-07-072067-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)2463593</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006422774</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-B170</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">18</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising</subfield><subfield code="c">Mitarb.: John S. Wright*</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4.ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1977</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 769 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">McGraw-Hill series in marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wright, John S.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004068594</subfield></datafield></record></collection> |
id | DE-604.BV006422774 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T16:45:48Z |
institution | BVB |
isbn | 0070720673 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004068594 |
oclc_num | 2463593 |
open_access_boolean | |
owner | DE-739 DE-B170 |
owner_facet | DE-739 DE-B170 |
physical | XIII, 769 S. |
publishDate | 1977 |
publishDateSearch | 1977 |
publishDateSort | 1977 |
publisher | McGraw-Hill |
record_format | marc |
series2 | McGraw-Hill series in marketing. |
spelling | Advertising Mitarb.: John S. Wright* 4.ed. New York McGraw-Hill 1977 XIII, 769 S. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing. Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Wright, John S. Sonstige oth |
spellingShingle | Advertising Advertising Werbung (DE-588)4065541-6 gnd |
subject_GND | (DE-588)4065541-6 |
title | Advertising |
title_auth | Advertising |
title_exact_search | Advertising |
title_full | Advertising Mitarb.: John S. Wright* |
title_fullStr | Advertising Mitarb.: John S. Wright* |
title_full_unstemmed | Advertising Mitarb.: John S. Wright* |
title_short | Advertising |
title_sort | advertising |
topic | Advertising Werbung (DE-588)4065541-6 gnd |
topic_facet | Advertising Werbung |
work_keys_str_mv | AT wrightjohns advertising |