Advertising:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York
McGraw-Hill
1977
|
| Edition: | 4.ed. |
| Series: | McGraw-Hill series in marketing.
|
| Subjects: | |
| Physical Description: | XIII, 769 S. |
| ISBN: | 0070720673 |
Staff View
MARC
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| 245 | 1 | 0 | |a Advertising |c Mitarb.: John S. Wright* |
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| 300 | |a XIII, 769 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 0 | |a McGraw-Hill series in marketing. | |
| 650 | 4 | |a Advertising | |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Wright, John S. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004068594 | ||
Record in the Search Index
| _version_ | 1804120671958073344 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV006422774 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)2463593 (DE-599)BVBBV006422774 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4.ed. |
| format | Book |
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| id | DE-604.BV006422774 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:45:48Z |
| institution | BVB |
| isbn | 0070720673 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004068594 |
| oclc_num | 2463593 |
| open_access_boolean | |
| owner | DE-739 DE-B170 |
| owner_facet | DE-739 DE-B170 |
| physical | XIII, 769 S. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing. |
| spelling | Advertising Mitarb.: John S. Wright* 4.ed. New York McGraw-Hill 1977 XIII, 769 S. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing. Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Wright, John S. Sonstige oth |
| spellingShingle | Advertising Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising |
| title_auth | Advertising |
| title_exact_search | Advertising |
| title_full | Advertising Mitarb.: John S. Wright* |
| title_fullStr | Advertising Mitarb.: John S. Wright* |
| title_full_unstemmed | Advertising Mitarb.: John S. Wright* |
| title_short | Advertising |
| title_sort | advertising |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung |
| work_keys_str_mv | AT wrightjohns advertising |