APA-Zitierstil (7. Ausg.)

Fletcher, W. (1978). Advertising. Hodder and Stoughton.

Chicago-Zitierstil (17. Ausg.)

Fletcher, Winston. Advertising. London: Hodder and Stoughton, 1978.

MLA-Zitierstil (9. Ausg.)

Fletcher, Winston. Advertising. Hodder and Stoughton, 1978.