Talarzyk, W. W. (1983). Contemporary cases in marketing (3. ed.). Dryden Pr.
Chicago Style (17th ed.) CitationTalarzyk, W. W. Contemporary Cases in Marketing. 3. ed. Chicago, IL: Dryden Pr, 1983.
MLA (9th ed.) CitationTalarzyk, W. W. Contemporary Cases in Marketing. 3. ed. Dryden Pr, 1983.
Warning: These citations may not always be 100% accurate.