Advertising and the practice of marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Columbus
Merrill
1979
|
| Subjects: | |
| Physical Description: | VI, 472 S. Ill., graph. Darst. |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Runyon, Kenneth E. |
| author_facet | Runyon, Kenneth E. |
| author_role | aut |
| author_sort | Runyon, Kenneth E. |
| author_variant | k e r ke ker |
| building | Verbundindex |
| bvnumber | BV006387063 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17380 QP 630 |
| ctrlnum | (OCoLC)5148870 (DE-599)BVBBV006387063 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006387063 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:45:13Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004043334 |
| oclc_num | 5148870 |
| open_access_boolean | |
| owner | DE-739 DE-355 DE-BY-UBR DE-824 |
| owner_facet | DE-739 DE-355 DE-BY-UBR DE-824 |
| physical | VI, 472 S. Ill., graph. Darst. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Merrill |
| record_format | marc |
| spelling | Runyon, Kenneth E. Verfasser aut Advertising and the practice of marketing Columbus Merrill 1979 VI, 472 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Runyon, Kenneth E. Advertising and the practice of marketing Marketing Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising and the practice of marketing |
| title_auth | Advertising and the practice of marketing |
| title_exact_search | Advertising and the practice of marketing |
| title_full | Advertising and the practice of marketing |
| title_fullStr | Advertising and the practice of marketing |
| title_full_unstemmed | Advertising and the practice of marketing |
| title_short | Advertising and the practice of marketing |
| title_sort | advertising and the practice of marketing |
| topic | Marketing Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Marketing Publicité Advertising Werbung |
| work_keys_str_mv | AT runyonkennethe advertisingandthepracticeofmarketing |