APA (7th ed.) Citation

Runyon, K. E. (1979). Advertising and the practice of marketing. Merrill.

Chicago Style (17th ed.) Citation

Runyon, Kenneth E. Advertising and the Practice of Marketing. Columbus: Merrill, 1979.

MLA (9th ed.) Citation

Runyon, Kenneth E. Advertising and the Practice of Marketing. Merrill, 1979.

Warning: These citations may not always be 100% accurate.