Marketing by matrix: 100 practical ways to improve your strategic and tactical marketing
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
1992
|
| Edition: | 1. publ. |
| Subjects: | |
| Physical Description: | 168 S. graph. Darst. |
| ISBN: | 0750604085 |
Staff View
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| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing by matrix 100 practical ways to improve your strategic and tactical marketing Malcolm H. B. McDonald and John W. Leppard 1. publ. Oxford Butterworth-Heinemann 1992 168 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content Marketing (DE-588)4037589-4 s DE-604 Leppard, John W. Verfasser aut |
| spellingShingle | McDonald, Malcolm 1938- Leppard, John W. Marketing by matrix 100 practical ways to improve your strategic and tactical marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4048476-2 |
| title | Marketing by matrix 100 practical ways to improve your strategic and tactical marketing |
| title_auth | Marketing by matrix 100 practical ways to improve your strategic and tactical marketing |
| title_exact_search | Marketing by matrix 100 practical ways to improve your strategic and tactical marketing |
| title_full | Marketing by matrix 100 practical ways to improve your strategic and tactical marketing Malcolm H. B. McDonald and John W. Leppard |
| title_fullStr | Marketing by matrix 100 practical ways to improve your strategic and tactical marketing Malcolm H. B. McDonald and John W. Leppard |
| title_full_unstemmed | Marketing by matrix 100 practical ways to improve your strategic and tactical marketing Malcolm H. B. McDonald and John W. Leppard |
| title_short | Marketing by matrix |
| title_sort | marketing by matrix 100 practical ways to improve your strategic and tactical marketing |
| title_sub | 100 practical ways to improve your strategic and tactical marketing |
| topic | Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Management Marketing Ratgeber |
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