APA (7th ed.) Citation

Nickels, W. G. (1980). Marketing communication and promotion (2. ed.). Grid.

Chicago Style (17th ed.) Citation

Nickels, William G. Marketing Communication and Promotion. 2. ed. Columbus, Ohio: Grid, 1980.

MLA (9th ed.) Citation

Nickels, William G. Marketing Communication and Promotion. 2. ed. Grid, 1980.