Marketing research: Measurement and method. A text with cases
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Macmillan
1980
|
| Edition: | 2.ed. |
| Subjects: | |
| Physical Description: | XVII, 796 S. graph. Darst. |
| ISBN: | 0024217409 |
Staff View
MARC
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| author | Tull, Donald S. Hawkins, Del I. |
| author_facet | Tull, Donald S. Hawkins, Del I. |
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| building | Verbundindex |
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| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006334027 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:44:22Z |
| institution | BVB |
| isbn | 0024217409 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004007488 |
| oclc_num | 4774935 |
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| physical | XVII, 796 S. graph. Darst. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Macmillan |
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| spelling | Tull, Donald S. Verfasser aut Marketing research Measurement and method. A text with cases Donald S. Tull ; Del I. Hawkins* 2.ed. New York Macmillan 1980 XVII, 796 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Recherche Marketing - Recherche - Cas, Études de Marktonderzoek gtt Marketing research Marketing research Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Hawkins, Del I. Verfasser aut |
| spellingShingle | Tull, Donald S. Hawkins, Del I. Marketing research Measurement and method. A text with cases Marketing - Recherche Marketing - Recherche - Cas, Études de Marktonderzoek gtt Marketing research Marketing research Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Marketing research Measurement and method. A text with cases |
| title_auth | Marketing research Measurement and method. A text with cases |
| title_exact_search | Marketing research Measurement and method. A text with cases |
| title_full | Marketing research Measurement and method. A text with cases Donald S. Tull ; Del I. Hawkins* |
| title_fullStr | Marketing research Measurement and method. A text with cases Donald S. Tull ; Del I. Hawkins* |
| title_full_unstemmed | Marketing research Measurement and method. A text with cases Donald S. Tull ; Del I. Hawkins* |
| title_short | Marketing research |
| title_sort | marketing research measurement and method a text with cases |
| title_sub | Measurement and method. A text with cases |
| topic | Marketing - Recherche Marketing - Recherche - Cas, Études de Marktonderzoek gtt Marketing research Marketing research Case studies |
| topic_facet | Marketing - Recherche Marketing - Recherche - Cas, Études de Marktonderzoek Marketing research Marketing research Case studies Fallstudiensammlung |
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