APA (7th ed.) Citation

Tull, D. S., & Hawkins, D. I. (1980). Marketing research: Measurement and method. A text with cases (2.ed.). Macmillan.

Chicago Style (17th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Method. A Text with Cases. 2.ed. New York: Macmillan, 1980.

MLA (9th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Method. A Text with Cases. 2.ed. Macmillan, 1980.