Cases in advertising and communications management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, N.J.
Prentice-Hall
1981
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XVIII, 644 S. Ill. |
| ISBN: | 0131185136 |
Internformat
MARC
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| 020 | |a 0131185136 |9 0-13-118513-6 | ||
| 035 | |a (OCoLC)7206881 | ||
| 035 | |a (DE-599)BVBBV006317085 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-188 | ||
| 050 | 0 | |a HF5827 | |
| 082 | 0 | |a 659.1/0722 |2 19 | |
| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 100 | 1 | |a Greyser, Stephen A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cases in advertising and communications management |c Stephen A. Greyser |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1981 | |
| 300 | |a XVIII, 644 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité - Cas, Études de | |
| 650 | 4 | |a Advertising |z United States |x Communication systems |v Case studies | |
| 650 | 4 | |a Advertising |z United States |x Management |v Case studies | |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003996693 | ||
Datensatz im Suchindex
| _version_ | 1804120534965813248 |
|---|---|
| any_adam_object | |
| author | Greyser, Stephen A. |
| author_facet | Greyser, Stephen A. |
| author_role | aut |
| author_sort | Greyser, Stephen A. |
| author_variant | s a g sa sag |
| building | Verbundindex |
| bvnumber | BV006317085 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)7206881 (DE-599)BVBBV006317085 |
| dewey-full | 659.1/0722 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/0722 |
| dewey-search | 659.1/0722 |
| dewey-sort | 3659.1 3722 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV006317085 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:43:37Z |
| institution | BVB |
| isbn | 0131185136 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003996693 |
| oclc_num | 7206881 |
| open_access_boolean | |
| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | XVIII, 644 S. Ill. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Greyser, Stephen A. Verfasser aut Cases in advertising and communications management Stephen A. Greyser 2. ed. Englewood Cliffs, N.J. Prentice-Hall 1981 XVIII, 644 S. Ill. txt rdacontent n rdamedia nc rdacarrier Publicité - Cas, Études de Advertising United States Communication systems Case studies Advertising United States Management Case studies USA (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| spellingShingle | Greyser, Stephen A. Cases in advertising and communications management Publicité - Cas, Études de Advertising United States Communication systems Case studies Advertising United States Management Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Cases in advertising and communications management |
| title_auth | Cases in advertising and communications management |
| title_exact_search | Cases in advertising and communications management |
| title_full | Cases in advertising and communications management Stephen A. Greyser |
| title_fullStr | Cases in advertising and communications management Stephen A. Greyser |
| title_full_unstemmed | Cases in advertising and communications management Stephen A. Greyser |
| title_short | Cases in advertising and communications management |
| title_sort | cases in advertising and communications management |
| topic | Publicité - Cas, Études de Advertising United States Communication systems Case studies Advertising United States Management Case studies |
| topic_facet | Publicité - Cas, Études de Advertising United States Communication systems Case studies Advertising United States Management Case studies USA Fallstudiensammlung |
| work_keys_str_mv | AT greyserstephena casesinadvertisingandcommunicationsmanagement |