Advertising:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Harcourt Brace Jovanovich
1971
|
| Series: | The Harbrace series in business and economics
|
| Subjects: | |
| Physical Description: | XXI, 425 S., Taf., Abb. |
| ISBN: | 0155019015 |
Staff View
MARC
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| 264 | 1 | |a New York |b Harcourt Brace Jovanovich |c 1971 | |
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| 940 | 1 | |q TUB-nveb | |
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Record in the Search Index
| _version_ | 1804120491910234112 |
|---|---|
| any_adam_object | |
| author | Longman, Kenneth A. |
| author_facet | Longman, Kenneth A. |
| author_role | aut |
| author_sort | Longman, Kenneth A. |
| author_variant | k a l ka kal |
| building | Verbundindex |
| bvnumber | BV006276412 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)120922 (DE-599)BVBBV006276412 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006276412 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:42:56Z |
| institution | BVB |
| isbn | 0155019015 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003966235 |
| oclc_num | 120922 |
| open_access_boolean | |
| owner | DE-739 DE-355 DE-BY-UBR DE-83 DE-188 DE-20 |
| owner_facet | DE-739 DE-355 DE-BY-UBR DE-83 DE-188 DE-20 |
| physical | XXI, 425 S., Taf., Abb. |
| psigel | TUB-nveb |
| publishDate | 1971 |
| publishDateSearch | 1971 |
| publishDateSort | 1971 |
| publisher | Harcourt Brace Jovanovich |
| record_format | marc |
| series2 | The Harbrace series in business and economics |
| spelling | Longman, Kenneth A. Verfasser aut Advertising Kenneth A. Longman under the general editorship of William F. Massy New York Harcourt Brace Jovanovich 1971 XXI, 425 S., Taf., Abb. txt rdacontent n rdamedia nc rdacarrier The Harbrace series in business and economics Publicité Publicité ram Advertising Massy, William F. Sonstige oth |
| spellingShingle | Longman, Kenneth A. Advertising Publicité Publicité ram Advertising |
| title | Advertising |
| title_auth | Advertising |
| title_exact_search | Advertising |
| title_full | Advertising Kenneth A. Longman under the general editorship of William F. Massy |
| title_fullStr | Advertising Kenneth A. Longman under the general editorship of William F. Massy |
| title_full_unstemmed | Advertising Kenneth A. Longman under the general editorship of William F. Massy |
| title_short | Advertising |
| title_sort | advertising |
| topic | Publicité Publicité ram Advertising |
| topic_facet | Publicité Advertising |
| work_keys_str_mv | AT longmankennetha advertising AT massywilliamf advertising |