APA (7th ed.) Citation

Keay, F. (1970). Marketing through measurement. Pergamon Press.

Chicago Style (17th ed.) Citation

Keay, Fred. Marketing Through Measurement. Oxford [u.a.]: Pergamon Press, 1970.

MLA (9th ed.) Citation

Keay, Fred. Marketing Through Measurement. Pergamon Press, 1970.

Warning: These citations may not always be 100% accurate.