APA (7th ed.) Citation

Gerlach, J. T., & Wainwright, C. A. (1968). Successful management of new products. Hastings House.

Chicago Style (17th ed.) Citation

Gerlach, John T., and Charles A. Wainwright. Successful Management of New Products. New York: Hastings House, 1968.

MLA (9th ed.) Citation

Gerlach, John T., and Charles A. Wainwright. Successful Management of New Products. Hastings House, 1968.