APA-Zitierstil (7. Ausg.)

Gerlach, J. T., & Wainwright, C. A. (1968). Successful management of new products. Hastings House.

Chicago-Zitierstil (17. Ausg.)

Gerlach, John T., und Charles A. Wainwright. Successful Management of New Products. New York: Hastings House, 1968.

MLA-Zitierstil (9. Ausg.)

Gerlach, John T., und Charles A. Wainwright. Successful Management of New Products. Hastings House, 1968.