Repetitive advertising in newspapers: a study of two new products
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
Harvard Univ. Press
1964
|
| Subjects: | |
| Physical Description: | XII, 357 S. Ill., graph. Darst. |
Staff View
MARC
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Record in the Search Index
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| author | Stewart, John B. |
| author_facet | Stewart, John B. |
| author_role | aut |
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| building | Verbundindex |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)255014379 (DE-599)BVBBV006256987 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006256987 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:42:37Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003951915 |
| oclc_num | 255014379 |
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| owner_facet | DE-739 DE-355 DE-BY-UBR DE-945 DE-N2 DE-188 |
| physical | XII, 357 S. Ill., graph. Darst. |
| publishDate | 1964 |
| publishDateSearch | 1964 |
| publishDateSort | 1964 |
| publisher | Harvard Univ. Press |
| record_format | marc |
| spelling | Stewart, John B. Verfasser aut Repetitive advertising in newspapers a study of two new products John B. Stewart Boston, Mass. Harvard Univ. Press 1964 XII, 357 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising, Newspaper Anzeigenwerbung swd Werbemittelforschung swd |
| spellingShingle | Stewart, John B. Repetitive advertising in newspapers a study of two new products Advertising, Newspaper Anzeigenwerbung swd Werbemittelforschung swd |
| title | Repetitive advertising in newspapers a study of two new products |
| title_auth | Repetitive advertising in newspapers a study of two new products |
| title_exact_search | Repetitive advertising in newspapers a study of two new products |
| title_full | Repetitive advertising in newspapers a study of two new products John B. Stewart |
| title_fullStr | Repetitive advertising in newspapers a study of two new products John B. Stewart |
| title_full_unstemmed | Repetitive advertising in newspapers a study of two new products John B. Stewart |
| title_short | Repetitive advertising in newspapers |
| title_sort | repetitive advertising in newspapers a study of two new products |
| title_sub | a study of two new products |
| topic | Advertising, Newspaper Anzeigenwerbung swd Werbemittelforschung swd |
| topic_facet | Advertising, Newspaper Anzeigenwerbung Werbemittelforschung |
| work_keys_str_mv | AT stewartjohnb repetitiveadvertisinginnewspapersastudyoftwonewproducts |