Repetitive advertising in newspapers: a study of two new products
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Univ. Press
1964
|
| Schlagworte: | |
| Beschreibung: | XII, 357 S. Ill., graph. Darst. |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 19990423 | ||
| 007 | t | ||
| 008 | 930210s1964 ad|| |||| 00||| eng d | ||
| 035 | |a (OCoLC)255014379 | ||
| 035 | |a (DE-599)BVBBV006256987 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-355 |a DE-945 |a DE-N2 |a DE-188 | ||
| 050 | 0 | |a HF6107 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Stewart, John B. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Repetitive advertising in newspapers |b a study of two new products |c John B. Stewart |
| 264 | 1 | |a Boston, Mass. |b Harvard Univ. Press |c 1964 | |
| 300 | |a XII, 357 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising, Newspaper | |
| 650 | 7 | |a Anzeigenwerbung |2 swd | |
| 650 | 7 | |a Werbemittelforschung |2 swd | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003951915 | ||
Datensatz im Suchindex
| _version_ | 1804120471269015552 |
|---|---|
| any_adam_object | |
| author | Stewart, John B. |
| author_facet | Stewart, John B. |
| author_role | aut |
| author_sort | Stewart, John B. |
| author_variant | j b s jb jbs |
| building | Verbundindex |
| bvnumber | BV006256987 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6107 |
| callnumber-raw | HF6107 |
| callnumber-search | HF6107 |
| callnumber-sort | HF 46107 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)255014379 (DE-599)BVBBV006256987 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006256987 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:42:37Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003951915 |
| oclc_num | 255014379 |
| open_access_boolean | |
| owner | DE-739 DE-355 DE-BY-UBR DE-945 DE-N2 DE-188 |
| owner_facet | DE-739 DE-355 DE-BY-UBR DE-945 DE-N2 DE-188 |
| physical | XII, 357 S. Ill., graph. Darst. |
| publishDate | 1964 |
| publishDateSearch | 1964 |
| publishDateSort | 1964 |
| publisher | Harvard Univ. Press |
| record_format | marc |
| spelling | Stewart, John B. Verfasser aut Repetitive advertising in newspapers a study of two new products John B. Stewart Boston, Mass. Harvard Univ. Press 1964 XII, 357 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising, Newspaper Anzeigenwerbung swd Werbemittelforschung swd |
| spellingShingle | Stewart, John B. Repetitive advertising in newspapers a study of two new products Advertising, Newspaper Anzeigenwerbung swd Werbemittelforschung swd |
| title | Repetitive advertising in newspapers a study of two new products |
| title_auth | Repetitive advertising in newspapers a study of two new products |
| title_exact_search | Repetitive advertising in newspapers a study of two new products |
| title_full | Repetitive advertising in newspapers a study of two new products John B. Stewart |
| title_fullStr | Repetitive advertising in newspapers a study of two new products John B. Stewart |
| title_full_unstemmed | Repetitive advertising in newspapers a study of two new products John B. Stewart |
| title_short | Repetitive advertising in newspapers |
| title_sort | repetitive advertising in newspapers a study of two new products |
| title_sub | a study of two new products |
| topic | Advertising, Newspaper Anzeigenwerbung swd Werbemittelforschung swd |
| topic_facet | Advertising, Newspaper Anzeigenwerbung Werbemittelforschung |
| work_keys_str_mv | AT stewartjohnb repetitiveadvertisinginnewspapersastudyoftwonewproducts |