Marketing classics: A selection of influential articles
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Boston u.a.
Allyn and Bacon
1978
|
| Edition: | 3.ed. |
| Subjects: | |
| Physical Description: | XVII, 461 S. graph. Darst. |
| ISBN: | 0205057152 |
Staff View
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Record in the Search Index
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| author | Enis, Ben M. Cox, Keith K. |
| author_facet | Enis, Ben M. Cox, Keith K. |
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| discipline | Wirtschaftswissenschaften |
| edition | 3.ed. |
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| id | DE-604.BV006256935 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:42:37Z |
| institution | BVB |
| isbn | 0205057152 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003951872 |
| oclc_num | 632005345 |
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| physical | XVII, 461 S. graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Allyn and Bacon |
| record_format | marc |
| spelling | Enis, Ben M. Verfasser aut Marketing classics A selection of influential articles Ben M. Enis ; Keith K. Cox* 3.ed. Boston u.a. Allyn and Bacon 1978 XVII, 461 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Cox, Keith K. Verfasser aut |
| spellingShingle | Enis, Ben M. Cox, Keith K. Marketing classics A selection of influential articles Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Marketing classics A selection of influential articles |
| title_auth | Marketing classics A selection of influential articles |
| title_exact_search | Marketing classics A selection of influential articles |
| title_full | Marketing classics A selection of influential articles Ben M. Enis ; Keith K. Cox* |
| title_fullStr | Marketing classics A selection of influential articles Ben M. Enis ; Keith K. Cox* |
| title_full_unstemmed | Marketing classics A selection of influential articles Ben M. Enis ; Keith K. Cox* |
| title_short | Marketing classics |
| title_sort | marketing classics a selection of influential articles |
| title_sub | A selection of influential articles |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Aufsatzsammlung |
| work_keys_str_mv | AT enisbenm marketingclassicsaselectionofinfluentialarticles AT coxkeithk marketingclassicsaselectionofinfluentialarticles |