APA-Zitierstil (7. Ausg.)

Enis, B. M., & Cox, K. K. (1978). Marketing classics: A selection of influential articles (3.ed.). Allyn and Bacon.

Chicago-Zitierstil (17. Ausg.)

Enis, Ben M., und Keith K. Cox. Marketing Classics: A Selection of Influential Articles. 3.ed. Boston u.a: Allyn and Bacon, 1978.

MLA-Zitierstil (9. Ausg.)

Enis, Ben M., und Keith K. Cox. Marketing Classics: A Selection of Influential Articles. 3.ed. Allyn and Bacon, 1978.