APA (7th ed.) Citation

Backman, J. (1967). Advertising and competition. New York Univ. Press [u.a.].

Chicago Style (17th ed.) Citation

Backman, Jules. Advertising and Competition. New York: New York Univ. Press [u.a.], 1967.

MLA (9th ed.) Citation

Backman, Jules. Advertising and Competition. New York Univ. Press [u.a.], 1967.