APA (7th ed.) Citation

Dunn, S. W., & Barban, A. M. (1978). Advertising: Its role in modern marketing (4. ed.). Dryden.

Chicago Style (17th ed.) Citation

Dunn, Samuel W., and Arnold M. Barban. Advertising: Its Role in Modern Marketing. 4. ed. Hinsdale, Ill: Dryden, 1978.

MLA (9th ed.) Citation

Dunn, Samuel W., and Arnold M. Barban. Advertising: Its Role in Modern Marketing. 4. ed. Dryden, 1978.