APA (7th ed.) Citation

Katona, G. (1960). The powerful consumer: Psychological studies of the American economy. McGraw-Hill.

Chicago Style (17th ed.) Citation

Katona, George. The Powerful Consumer: Psychological Studies of the American Economy. New York, NY: McGraw-Hill, 1960.

MLA (9th ed.) Citation

Katona, George. The Powerful Consumer: Psychological Studies of the American Economy. McGraw-Hill, 1960.