Marketing research: Text and cases
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, IL
Irwin
1981
|
| Edition: | 5.ed. |
| Subjects: | |
| Physical Description: | XIV, 693 S. graph. Darst. |
| ISBN: | 0256025304 |
Staff View
MARC
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Record in the Search Index
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| author | Boyd, Harper W. Westfall, Ralph Stasch, Stanley F. |
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| author_role | aut aut aut |
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| building | Verbundindex |
| bvnumber | BV006216897 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)7616726 (DE-599)BVBBV006216897 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5.ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006216897 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:41:59Z |
| institution | BVB |
| isbn | 0256025304 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003924124 |
| oclc_num | 7616726 |
| open_access_boolean | |
| owner | DE-83 DE-11 DE-188 |
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| physical | XIV, 693 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Irwin |
| record_format | marc |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Marketing research Text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch* 5.ed. Homewood, IL Irwin 1981 XIV, 693 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s 1\p DE-604 Westfall, Ralph Verfasser aut Stasch, Stanley F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Boyd, Harper W. Westfall, Ralph Stasch, Stanley F. Marketing research Text and cases Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4522595-3 |
| title | Marketing research Text and cases |
| title_auth | Marketing research Text and cases |
| title_exact_search | Marketing research Text and cases |
| title_full | Marketing research Text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch* |
| title_fullStr | Marketing research Text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch* |
| title_full_unstemmed | Marketing research Text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch* |
| title_short | Marketing research |
| title_sort | marketing research text and cases |
| title_sub | Text and cases |
| topic | Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marketing research Case studies Marketingforschung Marktforschung Fallstudiensammlung |
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