APA-Zitierstil (7. Ausg.)

Kotler, P. (1991). Marketing management: Analysis, planning, implementation, and control (7. ed.). Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7. ed. Englewood Cliffs, NJ: Prentice-Hall, 1991.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7. ed. Prentice-Hall, 1991.