Hollander, S. C., & Germain, R. (1992). Was there a Pepsi generation before Pepsi discovered it?: Youth-based segmentation in marketing. NTC Business Books.
Chicago-Zitierstil (17. Ausg.)Hollander, Stanley C., und Richard Germain. Was There a Pepsi Generation Before Pepsi Discovered It?: Youth-based Segmentation in Marketing. Lincolnwood, Ill: NTC Business Books, 1992.
MLA-Zitierstil (9. Ausg.)Hollander, Stanley C., und Richard Germain. Was There a Pepsi Generation Before Pepsi Discovered It?: Youth-based Segmentation in Marketing. NTC Business Books, 1992.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.