Hollander, S. C., & Germain, R. (1992). Was there a Pepsi generation before Pepsi discovered it?: Youth-based segmentation in marketing. NTC Business Books.
Chicago Style (17th ed.) CitationHollander, Stanley C., and Richard Germain. Was There a Pepsi Generation Before Pepsi Discovered It?: Youth-based Segmentation in Marketing. Lincolnwood, Ill: NTC Business Books, 1992.
MLA (9th ed.) CitationHollander, Stanley C., and Richard Germain. Was There a Pepsi Generation Before Pepsi Discovered It?: Youth-based Segmentation in Marketing. NTC Business Books, 1992.
Warning: These citations may not always be 100% accurate.