APA (7th ed.) Citation

Boone, L. E., & Kurtz, D. L. (1992). Contemporary Marketing (7. Ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 7. Ed. Fort Worth u.a: Dryden Press, 1992.

MLA (9th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 7. Ed. Dryden Press, 1992.